THE THESIS: BRANDING IS COMMUNICATION.

COMMUNICATION IS BRANDING IS COMMUNICATION. SINCE A PRODUCT'S SUCCESS DEPENDS SUBSTANTIALLY ON ITS VISUAL APPEARANCE. AN OUTSTANDING IN-HOUSE EXAMPLE IS THE OK.- ENERGY DRINK OF VALORA, INTRODUCED IN 2009 WITH RESOUNDING SUCCESS. MAX WEBER BRANDING USES DESIGN TO AROUSE PASSION AND THUS CREATE A COMPETITIVE EDGE AT ALL POINTS OF SALE. BECAUSE GOOD DESIGN IS UNDERSTOOD ACROSS ALL LEVELS OF SOCIETY AND AGE GROUPS. IT ENHANCES THE BOND WITH THE BRAND AND THUS INCREASES ITS MARKET VALUE. TODAY'S CONSUMER CULTURE, MARKED BY A LACK OF TIME, REQUIRES DESIGNING FLEXIBLE SCALABLE SYSTEMS WHICH WILL GAIN ATTENTION TODAY AND TOMORROW AND MAY BE APPLIED IN ALL CULTURAL AND LINGUISTIC REGIONS. 

MAX WEBER BRANDING STANDS FOR STRIKINGLY CLEAR DESIGN WITHOUT FRILLS.