THE LOCATION: FORWARD TO THE ROOTS

 

STAFFELSTRASSE IN THE ZURICH GIESSHUBEL NEIGHBOURHOOD IS A LOCATION WITH A HISTORY. UNTIL THE EARLY NINETIES IT WAS A CENTRE OF THE PRINTING BUSINESS. YOU WILL SENSE IT ON ENTERING THE ROOMS. ON CERTAIN DAYS YOU MAY EVEN SMELL IT. THE PRINTING INK STILL SITS IN THE RAW WOODEN FLOORS, AND THE HIGH CEILINGS CONTINUE EXUDING THE PRINTING TRADE'S CHARM OF THOSE DAYS. IT PRESENTS THE IDEAL ROOTING IN TODAY'S DYNAMIC DIGITAL WORLD.

 

MAX WEBER BRANDING SEIZES COMMUNICATION ISSUES BY THE ROOTS.